Embrace reviews. New research from Qriously once again confirms that the most influential factor in brand consideration is the experience "of your friends, family or colleagues". Those are the people leaving review on Yelp, Facebook, Google, Houzz, Zillow, and many other sites. The new word-of-mouth. They can sing your praises and boost your sales. Embrace reviews.
According to WiseGuyReports, the online #travel industry will reach $1.9 trillion dollars in global revenue by 2026. That growth will be fueled largely by younger travelers (Millennials and Gen Z) who are willing to spend more on travel experiences & seeing new destinations.
They are more likely to invest in making memories than saving for a rainy day. How can you use their proclivity for online convenience and desire for memorable moments to optimize your business? How can you make your process more convenient for them?
Only 4% of respondents in an Aug. 2019 survey felt that a sponsored #influencer post would affect their decision to buy from a brand. There is other data to support and discredit this finding. Audiences aren't always aware of what affects their buying decisions, and influencer ROI has been increasing in recent years. Influencers may be great or terrible, but your unique situation and opportunities should be evaluated individually.
Day 76. Allergies, a sinus infection and asthma will not keep me for honoring the promise I made to myself. Is it easy, nope. You can do what you choose. Focus your positive energy towards your goal, and take that first step forward. #smallsteps#bigchange#2rules#day76
The typical #Facebook Page earns an organic (non-paid) reach of 2% - 7% of their audience. Engaging, entertaining, educating content does better. In this client post, we earned 295% organic reach! No $$$ spent.
This precious bug is 2 today. She is simply heart melting. I love her enthusiasm for life, her adventurous spirit, and her contagious laugh. Happy birthday to my Bailey girl!! ❤️. #grandlove#baileyelizabeth#2rules
6 1098 September, 2019
Day 56. I finally mastered day 1 of the start training app! Ran every second asked to, no matter what the route elevation was at the time! If at first you don't succeed, just keep going and you will get there. #smallsteps#bigchange#2rules#day56
As part of our response to the July @Instagram algorithm change, we began another experiment of placing hashtags in the first comment. We saw no noticeable improvement in reach or engagement. A much larger study from @socialinsider.io and @quuu_co confirms those results. Hashtags work best in the caption.
They studied 649,895 posts from over 6,700 accounts to determine results. You can learn more about the research as posted on their websites.
According to J.D. Power's 2019 Automotive Performance, Execution and Layout Study, owners don't just love their cars, they love their car brands. They learned that emotional attachment to a vehicle has greater sales impact than the quality of the vehicle. People are willing to excuse some issues if they have a strong love for the brand. It is our estimation that this also translates to the Tier III level. If your dealership provides a consistently positive experience, customers are more likely to forgive mistakes when you make them.
On a related note, confusing automotive brand affinity with brand loyalty can be expensive. Each has a unique influence on purchasing decisions, social media performance, and referrals. 📸 : FCA / Forbes
Combining the most famous entertainment brands in the world still wasn't enough for Disney to get away with not advertising. But they learned their lesson and changed course. See how and why in our latest blog post! Just visit our website and search "Disney".
Since Q4 2018, Snapchat has become more honest with advertisers about its user base and target #advertising market: #GenZ . That generation is between 9 and 24 years old. #Snapchat has approximately 200 million daily active users worldwide. If your audience is that young, they are worth consideration as an ad platform.
Day 23. I absolutely love foggy mornings. They remind me of mornings at my Gramma's house. The day is softly revealed as the fog lifts, making a slow morning in a fast world. #smallsteps#bigchange#2rules#day23
Cable and satellite subscriber bases continue to shrink. @ATT, @Comcast, and @GetSpectrum lost 1.3 million in Q2. But those that remain are watching more #TV than before. Tune-in time has increased 15% over the last five years. What does this mean for your advertising? Still millions of TV viewers, the key is engaging content and reaching the right audience. We can help.