The holidays are coming up! Want to get your clients to pre-book?
1. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: Remind your clients that maintenance is necessary in keeping their look’s integrity. Waiting too long between appointments can affect the work that needs to be done in subsequent appointments, resulting in more time in the chair or even higher costs! Pre-booking ensures they get an appointment when they need it.
2. 𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐓𝐡𝐞𝐢𝐫 𝐕𝐚𝐥𝐮𝐞: When clients don’t pre-book, they can often try and “squeeze in” appointments. Remind them that you want to provide them with the best service possible each time, and that “squeezing them in” will result in a rushed service and is not up to your standards.
3. 𝐎𝐟𝐟𝐞𝐫 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬: Both the stylist and the client like to be rewarded, so by offering simple incentives like gift cards or prizes for stylists who get their clients to pre-book, or for clients who consistently pre-book, it encourages everyone to participate.
4. 𝐑𝐞𝐦𝐢𝐧𝐝 𝐓𝐡𝐞𝐦 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐓𝐡𝐞𝐢𝐫 “𝐌𝐞” 𝐓𝐢𝐦𝐞: Clients are often hesitant to pre-book because they have hectic schedules, especially in the summer, with vacations and kids off from school. By reminding them of the importance of not only taking care of their hair, but their overall wellbeing by coming to the salon, it keeps us top of mind and offers clients with hectic schedules a way to unwind.
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