Maintain your silver blonde tone’ with Virgo de Novo! Diana (@dianathecolorist) created this icy silver tone on Chimene Diaz (@chimene_diaz) by lifting to a level 10 pale yellow. Then used Kendra 10SM 10 vol with pieces of 6NUA 10 vol in foils for 30 min. To maintain tone, Chimene will use True Tone Extra Dark Purple Shampoo (our only purple shampoo with a hint of blue pigment for extra strength to create icy cool tones) every 4th time she shampoos.
1 3923 February, 2020
✈️ These little guys are the perfect size to #travel with! They only come out a few times a year and they come in our most popular products! A few are:
👉🏽The Champ Dry Shampoo: this is talc free and butane free and has our star ingredient Capixyl so it also helps your hair grow!
👉🏽Revive Shampoo & Revitalize Conditioner: this is part of the volume line and it helps give you fuller thicker and shiny hair. 💁🏻♀️This is good for people with a lot of #thinhair that would like some #volume !
👉🏽Black 2-1: this is part of the men’s line but don’t let that stop you girls from using it! This shampoo helps with hair growth AND is great for #blondes to keep their hair going #brassy ! 👩🦳
I just love this first floor bath. So regal with the mahogany bead board and brassy touches. Not much to do here in my opinion. We’ll clean it up, add some new lighting and flooring, maybe a new vanity later. Peep the original door and hand painted cabinets in the video.
Hey blondies! Are you going home with Blondage Express Anti-Brass Mask? If not, now is the time to introduce yourself to our new color-depositing, moisturizing mask! It is the perfect option to lighten up the brassiest blondes. 💜
Let's talk about the whens and whys of purple shampoo. 💜⠀
Why would you use purple (or blue) #shampoo ? If you have hair that has been lightened, it's natural for it to go back to a #brassy color (yellows and oranges) over time as it is exposed to the sun, heat from tools and free radicals. These shampoos can help combat that! Purple neutralizes yellow, which means it can help keep your #blonde hair cool and ashy.⠀
Here's where some people are having trouble- WHEN should you use it? Not right after you get your color done and not too often. If your hair is getting chemically lightened, it is likely also getting toned (if you come to me, it does!) Purple shampoos have a high PH which means they can strip the #toner out of your hair. Toner is what is making your hair that beautiful ashy color in the first place! Using it too soon after you color service is actually going to make your hair brassy faster. Along with that, it can dry out your hair, causing a whole hose of other issue. Color #conditoner helps with that, and luckily #Keune has both!⠀
If you're using these #products , make sure to rotate them out with your other favorite shampoo and conditioner to keep your #haircolor and health in the best shape possible!
Meet our Founder, Diana! •
I LOVE the hair business. It started for me over 30 years ago. After only one year with my cosmetology license, I opened my first salon. Within a few years of being behind the chair, I realized my gift with color and my love for owning my own business.
In 2010, I decided I needed a better friend on my retail shelves. My old friends were moving to Amazon.com, Ulta Beauty, and other avenues. I looked high and low and was unable to find a company that delivered high performance “salon only” products designed specifically for color treated hair. So, a bit out of frustration, in 2012 I created Virgo de Novo. At first, it was just a few products that I sold out of my salon, but we now have more than 30 products and I’ve been personally involved in the development of each one. Stressful, but rewarding!
If you are a stylist looking for a product line that delivers high performance for your clients and also supports your business, then you need to check out Virgo de Novo Professional Haircare. I created this for you.
Violet toning shampoo helps to reduce unwanted warm and brassy tones in blonde and grey hair (colored, highlighted and natural). When using violet tone shampoo on yellow or brassy hair, it color corrects your hair’s hue restoring it to its former bright and balanced color. We currently retail BARCELONA by Pulp Riot at $32.00. An excellent investment for a weekly treatment at home!
Earth flavored 24 + free shipping. Brass metal, Goldstone wrapped Earrings. With all the heart flavored pieces flying around, I was hungry for something leafy and brown. Happy V day friends. Do what you love, and remember that self esteem comes from doing esteemable things. ♡♡♡♡♡♡
Quick little tone-at-home session for today’s #tutorialwednesday 💜 I prefer to use violet/purple conditioner rather than shampoo as a lot of purple shampoos can leave my hair feeling stripped. In this case I used @oligopro Violet Conditioner (you can find it on amazon, but make sure the seller is Oligo Professional). My mid-shaft was a little golden after our bleachout, and I wanted to get a more neautral tone through out so I have a good base tone for my @gooddyeyoung color that’s going on this weekend. If you are using this in the shower, make sure to get it evenly distributed and really work it in. Being mindful that if your ends have been bleached over and over, they are going to be more porous than your roots and can pick up more violet. If your ends are super porous, I would put a little of your regular conditioner on them before adding the violet conditioner. Leave in for a minute and rinse! I left mine on for about 4 minutes in this video- I wasn’t worried about my ends turning too cool-toned because of the color I’m getting ready to put on them 😉 #louwholook#purple#purpleshampoo#violetshampoo#brassy#brassyhair#antiyellow#toningshampoo#toningconditioner#pixiecut#undercut