Let’s have a quick chat about selling on social media...
I’m a big believer that, for the majority of businesses, posting constant sales messages doesn’t work on social media!
Often it can have the opposite effect and lowers your chances of social media success.
Social media success comes down to relationships. And it’s very difficult for an audience to build a relationship with businesses through sales posts.
I advise the 80/20 rule, where 80% of the time you share value, inspiration, education, humour or whatever works well for your audience.
Then the remaining 20% of the time is your chance to sell. After all, you need to tell your audience at some point what they could actually be buying from you.
You could split this weekly, so that one in every five posts sells something.
Or you could have a one-off push every now and again, which works really well when you have a specific offer.
It’s rare I sell on social media. But tomorrow I’m launching my new business. So you can be sure that I will be letting you know all about it throughout the launch week!
If you struggle to convert your followers to customers, then my free webinar tomorrow will definitely help (plus I will also be sharing the details of the new business!).
To register, click the link in my bio!
1 165 hours ago
We’re so excited to announce that we’ve been shortlisted for a #WellbeingAward at the 2020 #PropertyAwards for raising the bar when it comes to the wellbeing of our occupiers 💚 It’s an honour!
The landscaping works are a vital part of our development, offering visitors a chance to relax in a clean, vibrant and attractive environment 🌳 Are you looking forward to using the space? #LoveRochdale
⭐ Continue to follow your dreams - don't let anyone hold you back! ⭐ Believe in yourself as you are brave - braver than you realise! ⭐ You are beautiful inside and out just the way you are!
Positive keyrings available x
Established in 2006, we are a family business on a mission to provide confidence in the plumbing and heating trade. The Lacey Plumbing & Heating aim is to change the face of the industry through our honest, transparent and prompt approach to work.
We believe customers should spend their hard-earned cash on quality service and products, which is why all of our engineers have years of experience and are trained and qualified to the highest level.
With our family values and local, friendly engineers, you can trust and rely on Lacey’s Most Wanted to get the job done.
2 3321 February, 2020
We have made it through half term!!
To end the week here are some tips to help you to improve your biography on your social media platforms.
Let me know your thoughts in the comments below or drop me a DM.
7 2421 February, 2020
A little click bait I admit, I haven’t quit Breathe In Media but I have made the decision to quit my 9-5 to commit to Breathe In Media full time.
I am leaving behind a 15 year career in the cooperate world of health and social care to explore media in the community and help to others build their digital profiles with video content.
When my father died in his chair at work. I promised myself I would always have a balance between work and home and the past four months, I haven’t achieved that. Working 16+ hours per day, seven days a week has taken it’s toll and something needed to go. I choose the 9-5. I strongly believe that getting rid of the old can only attract new.
Leaving behind a stable and well paid job yet stressful career seems crazy, but freedom smells sweeter than fear.
The last six weeks has been testing with things going pear shaped, unexpected events and I literally thought of packing it all in.
But yet, too many opportunities have fallen on my path to give up.
Thank you all who I have met through this journey, customers, collaborators and new found friends. Maybe now I can practice what I preach and be consistent with my content!
It’s crazy that an simple idea has materialised into a service. I haven’t always been clear on the direction but by starting has given me opportunity and a clearer vision.
Thank you for following me and please bear with me as I prepare my new ground!! You will see a lot more of me now that my cooperate role is no longer a conflict of interest.
My next webinar is a BIG ONE!
Not only will I be sharing 3 ways you can convert your followers in to customers.
But I’ll also be sharing all the details of my new business and you’ll finally be able to see what it’s all about!
Come join me Tuesday 25th February 12-1pm live online.
You can register at the link in my bio!
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We are huge advocates of well-being, in fact one of our favourite clients to work with are health and wellness coaches. Such a positive movement that we love being a part of it ❤️ Do you use a coach in any aspect of your life?
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1 318 February, 2020
1 218 February, 2020
Introducing Phil- ⠀
I’ve always been interested in the environment, animal rights, things of that nature. In my twenties, I worked in a second-hand shop, learning the trade of buying and selling. After this, I set up a business using the experience I gained in my twenties. I acquired stripped-down furnishings and sold them off. I knew this kind of stuff would go to waste so that’s what made me want to start doing this business. Eventually, I started selling catering equipment, working with large refrigeration units and selling them off. Salvaging equipment was a way to give it a new lease of life.⠀
At this point, I had a shopfitting business and a business for refurbished equipment. Eventually, mine and Dan’s paths crossed as we worked in a similar industry. ⠀
We were both shocked by the amount of waste from equipment and food. Over the years, we talked about assets and managing them: I wanted to find intuitive, imaginative ways of re-using equipment. My passion for the environment and Dan’s passion for mental health issues drove us to create a business that was ethical and gave back to the community.⠀
In my personal life, I am actively involved in campaigning for environmental issues: I was involved in anti-fracking protests. My local community is very important to me and I get involved as much as I can. I live in a small village in East Yorkshire with my partner and 2 children. ⠀
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1 117 February, 2020
From the age of 12, I was brought up in the hospitality industry with my family running bars and restaurants. I first started working in kitchens when at the age of 13. My career followed this path until the age of 22, working for national chains working up to the role of general manager. I then re-entered education completing a 4-year Bachelor of Arts in International Business. When leaving university, I started a food wholesaling business that I built and ran for 8 years until it was sold out to a bigger organisation. I have gone to open several successful restaurants that are still currently operating. This is where my passion for managing assets was born. During this process, it was a necessity to allow for growth and decline whilst understanding the financial implications of assets needed to do so. ⠀
I learnt from many mistakes during this period and had to find an alternative based approach in this process. I then looked at other organisations struggling at this period of time and assisted in closure of some of there outlets as well as contracting for local authority and commercial agents.⠀
This is when it became clear organisations were very good at planning for growth but in times of decline or relocation, there were less laid plans.⠀
All of the above has brought me to where I am today and why I am one of the co-founders of resolve. I understand that finding the positive in a negative when it comes to managing assets is key. As a happy family man of 3 children, I realise focus can not just be based on financial reward. My main focus is looking at my impact on the world and what I can bring to improve the people and organisations I work with.⠀
You know that feeling, when you need to get some content out there. But you can’t think of a single thing to post?
Here’s a few things I do to help:
🧠 Brainstorm - I think of a topic area relevant to my audience (e.g. Instagram Stories) then brainstorm that topic and everything I could post about it that would be of value to my audience
🤔 I go back through my past posts. Not last week or last month. Often more like. A year ago. And then rehash that content.
💡 I look at social media accounts I admire. They always help to spark my own creativity. Not to then copy what they have posted, but to spark my thinking.
📖 I think about things that have happened through my life and business journey then think about how I could turn that in to a story as a piece of content.
🛑 I don’t post. It doesn’t happen often. But sometimes, when I don’t feel I have anything worthwhile to say, I say nothing!!! You don’t have to be posting every single day to have social media success.
What do you do when you’re stuck for content ideas?
Today Is The Day..... I can finally share by big news. I am honestly over the moon with this next big venture in my life.. I couldn’t have done it all without my amazing hubby who has been my number one support throughout it all.
I just want to say to anyone out there who is afraid of taking risks or following there dream.. don’t EVER underestimate the power of your own mind. You can achieve ANYTHING you want if you really want it enough.
Everything is in my New Vlog (link in bio) so it you want to know what I’ve been up to go have a wee watch 😘
16 1413 November, 2019
Зачем познавать самого/ саму себя?✨
Причин, друзья, на самом деле много. Но я думаю, что главная причина заключается в том, что в один прекрасный момент человеку начинает не нравиться его невозможность управлять собой и своей жизнью так, как ему этого хотелось бы.🤔
И в тот момент, когда он начинает более или менее отчетливо понимать, что он недостаточно хорошо управляет своей жизнью и недостаточно хорошо контролирует самого себя, в результате чего у него возникает желание разобраться в себе, чтобы навести наконец в себе и своей жизни порядок.👏🏼
✍🏼Напишите в комментариях, копаетесь ли вы в себе, своих страхах, недостатках или же наоборот сильных сторонах 💪🏽 и ищите ли инструменты как использовать сильные стороны характера в выгоду себе и окружающему миру?🌎
42 46913 August, 2019
Почему многие люди чувствуют себя неудачниками и остаются неудачниками по жизни? 😒
Если сейчас вам плохо и вас преследуют, в основном, неудачи, то это не потому что вы дураки и неудачники, не потому что у вас недостаточно ума для понимания каких то вещей, вы можете быть даже очень умными людьми, и это не потому что вы какие то не такие. 🤷🏼♀️
Причина неудачника кроется в целостном восприятии, а точней, в искаженном восприятии, прежде всего, себя, окружающего мира и жизненно важных вещей. Из- за чего и создается неправильный образ мыслей, впечатлений, представлений и понимания. Ведь как мы себя настроем, так все и будет. Мысли абсолютно точно материализуются 💯.
Что вы думаете по этому поводу?✨
23 42125 July, 2019
⏰ Мои помощники в планировании времени
Каждая неделя летит как стрела, а у тех у кого своё дело или какой-то проект, то недели летят со скоростью света! Вроде бы только начиналась неделя, а уже четверг. Что?!😳😳😳
Как всё успеть? 🤔
Планирование – это отличный инструмент, который позволяет распределять время как можно более эффективно. Однако это не так просто, как может показаться с первого взгляда. Поэтому сегодня я расскажу о своих помощниках в планировании времени.
Я считаю, что планнер – это просто незаменимая вещь для тех, кто хочет проводить время с пользой. В планнер следует записывать дела как по неделям, так и по отдельным дням, рассчитывая время по часам. Это очень удобно, так как вы разгружаете свои мысли перед началом работы.
Как часто вы не брались за дело просто из-за того, что прокрастинируете? Попробуйте мой метод. В ежедневнике напротив каждой задачи я пишу время, которое она у меня займет. Затем я ставлю таймер на определенное время, которое я могу выделить на ту или иную задачу. Таким образом, я ограничиваю себя временными рамками, и это позволяет выполнять работу быстрее.
Чтобы не перегружать свой день, некоторые события или дела я заношу в календарь, иначе я могу о них просто забыть. Так, опираясь на календарь, я планирую свой день, а также подстраиваю события и дела под него.
💬А что вы используете для планирования времени? Поделитесь своими помощниками в комментариях.
18 6408 August, 2019
I've just realised that even though I'm moving forward and making good moves in the right direction. I actually think I could do and BE more. Somehow I've managed to slip into a safer mindset aiming for things that I KNOW are possible. How am I changing the game if all I'm going to do is something that I know?
I need to think way bigger in order to make an impact on the world. I need to push the boundaries.
This is the beginning. Time to reconnect, build and conquer 💪🏽
11 15014 July, 2018
TAKE TIME FOR YOURSELF & YOUR LOVED ONES 🙏❤️
One of the important things is to take time out for oneself. I planned a date night with Nige, and that time was incredibly rewarding for both of us, but especially myself. Seeing the look of happiness on my hubby's face was incredible, and that look on his face, in turn gave me a great joy. Its something that I am so grateful for. 🙌
Sometimes in life we just get 'busy' and we can easily forget ourselves or the people we are closest to us. For me, there is nothing more important than dedicating that time to spend with my loved ones (family/friends), which in turn give me great joy and gives me something to be grateful for. It actually would be great to know... 👀
When was the last time you actually gave yourself 5 minutes to just sit and be present, simply focussing on all the things you are grateful for? Let me know down in the comments or better still maybe list 1 thing you are grateful for... have a wonderful evening! 🙏