If you're a client or if you know me, you'll know that I 𝙡𝙤𝙫𝙚 my social media, content marketing, design, and productivity tools!
Here at Farai Creative we primarily use:
🌼 @slackhq for chatting with both near and far clients
🌼 @asana for project management (I use it for life admin as well because it's just that great!)
🌼 @planoly for Instagram planning
🌼 @facebookbusiness for Facebook post scheduling and page insights
🌼 @facebook ads for Facebook and Instagram advertising (nothing like doing it directly!)
🌼 @hootsuite for LinkedIn scheduling
🌼 @snip.ly and @bitly for link shortening and tracking
🌼 @adobecreativecloud for almost everything design and video
🌼 @procreate for hand-drawn designs
🌼 @google Analytics for measuring those website goals and conversions 💪
🌼 @ecosia for our searching though!
🌼Mostly @mailchimp and @activecampaign for email marketing
🌼 Drift, @freshchatapp and @zendesk for conversational website marketing
🌼@humanitix for promoting those ticketed events!
🌼 Wordpress (.org), @squarespace, and @shopify for beautiful websites
🌼 And we'll always recommend GreenGeeks as a website host!
As an ethical consultancy, we're always open to suggestions and changes, and we like to keep our practices as transparent as possible.
What great tools do you use? 💛
2 121 hour ago
Do you know???
Want to learn Marketing??? Dm at @digitekom
Follow for more stuff👍
1.4 million monthly impressions on Pinterest.
Tens of thousands of monthly page views.
20 new subscribers a day for free.
10 minutes a day.
$800 monthly in “passive” income.
That doesn’t include: product launches, affiliate sales, sponsors and the potential from adding more time or content.
Increased ad revenue, emails, sales and opportunity.
To be clear: I didn’t get here by working just 10 minutes a day. I had a to build a foundation I could put on autopilot.
But if you put in the time and afford?
I’ll shave months or years off your struggling and I’ll help you get a successful blog off the ground.
Link in bio.
The most beautiful things in life are often the simplest, aren’t they? Do you ever just smile at a stranger on the street?! 😍💕 I try to spread kindness wherever I go because you never know what people are going through or how a few well wishes can turn around someone’s day!💜 So what does that have to do with styling a celebrity client? I’m going share my tips tomorrow afternoon on my IG live (stay tuned!) of my experiences styling celebrity clients!! 💃🏻 If you’re a #makeupartist or a #hairstylist this #iglive is for YOU💄In the meantime, head to the link in my bio to read about the time I got to style @starjonesesq ‘s hair🙌🏻👏🏻💪🏻
3 269 hours ago
Small changes could yield unbelievable results and these usually are done through A/B testing procedures!
Just because social media rise as one of the biggest spokes in the wheel that is digital marketing, that does not mean you should neglect other spokes in the wheel. #emailmarketing has and continues to be an effective and resourceful form of reaching out to potential and existing customers ⠀
Email has continued to show growth and in 2021 estimated to have 4.1 billion users and with 91% of consumers saying they want to receive emails from their preferred brands - what’s not to miss?⠀
As with ANY marketing plan and strategy, it’s important to have some infrastructure in place⠀
Think about your goals - what are the objectives you wish to make?⠀
Know who you’re targeting - knowing who your target audience is helps you make more personalised emails that are likely to be interacted with.⠀
Choose an email marketing platform - if you’re aiming for a large email list, using an email platform is guaranteed to make the list building and email launch easier.⠀
That is just the beginning of email marketing. It’s a powerful strategy that definitely shouldn’t be overlooked. To learn more, head over to the link in our bio to learn more about email lists and designing an email that converts.⠀
Know that email is still a great way to help build a strong and more strong personal relationship between your brand and customers. ⠀
Stats from: Statista, Sleeknote
1 713 hours ago
Are you segmenting your email list? 📧 Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns.
1 914 hours ago
TALENT IS NOT ENOUGH
YOU NEED TO KNOW PEOPLE
I’ve overheard this advice yesterday.
Although it wasn’t given to me but someone I know, the words keep running on my mind.
Simply because they are so true!
Success in life is about "who do you know."
If your goal is become successful at something dear and important to you then your best bet is to meet people who know what you want to know too!
The power of KNOW WHO & KNOW HOW is priceless.
Let me go little further here ... because I’m curious 🤔
How many of you are taking full advantage of what I know?
How many of you taking advantage of my inner circle of those who know even more then I do?
One of the biggest lessons I’ve learned in life is that TIME IS PRICELESS.
You, me ... we all have NO TIME TO LOSE figuring "the know-how" out our own way.
Time moves fast.
Even faster then before.
Things are changing fast.
What was valid today won’t be valid tomorrow.
So ... if you want to succeed in life, business you simple ought to build contacts and meet people who know what you want to know ... because talent isn’t enough 😉
1 3814 hours ago
So you thought email marketing is dead? Let me guess. Some “guru” told you that. Or some kid on a video is getting leads on LinkedIn so he said email marketing is dead to get you to buy his course? .
While this open rate isn’t in the 90% like it might have been in the 90’s but a 37% open rate is really good in 2019 and it shows that email marketing is not dead. ☠️📩 .
Updated open rate is now 40% .
No matter what type of business you’re in it is important to take advantage of all opportunities you have at reaching your customers and reminding them of how good your brand/business is and what you offer. Even with email marketing. .
I have to give credit where credit is due and my guy @yaseen._.233 for helping me get this campaign out. .
Interested in learning my professional copywriting process for coming up with subject lines that increase my clients’ open rates?
In this new training, How to Craft Subject Lines that Inspire Clicks, I give you:
⚡️5 videos and a workbook to take you through the lessons
⚡️The 7 steps I take before I ever start writing a subject line
⚡️15 types of excellent email subject lines
⚡️15 examples of subject lines I’ve written for my own clients
⚡️And you’ll finish the training with 15 of your own subject lines ready to go!
AND the price is about to go up. DM me if you want to get your hands on this at its current price! 🕊
¿Que es el email marketing ?📨
Es una excelente herramienta de comunicación de la que dispone la marca para comunicarse con el cliente. Es un arma muy poderosa que, bien utilizada, puede dar muy buenos resultados, sobre todo de conversión. Es una oportunidad perfecta para ofrecer al usuario contenido de calidad y de valor. Un plus personalizable con el objetivo de convertir los leads en posibles clientes.
__ ¿Para qué sirve el email marketing? •Para mantener el contacto con los clientes
•Para hacerles llegar noticias y novedades
•Para mantener la marca en su top of mind
•Para recibir opiniones
•Para generar engagement
•Para desarrollar estrategias de marketing de contenidos
Comunícate con nosotros #elvecinodigital para más información 💻📈 #emailmarketing
How did they know that? Do they have cameras in my home?
If you don’t have that effect, I'm gonna ask you again who in the hell are you talking to. You can’t just post for the sake of posting. When you try to connect with ALL you resonate with none.
I've had people say, this topic was right on time. How in the world did you think to say, X, Y, and Z? I really needed to hear this today. When you have that kind of effect on people, you need to laser focus and do more of what you're doing.
Some of you may be thinking I hear what you're saying. I know who I serve but I don't have many clients. So how do I clarify my message?
I know what many of you did. You looked for the cues in your past. The reason this won’t work is because you are on a journey of self-discovery.
When I first started coaching, I was religious. In the past, I worked with a lot of women from my church. I didn't realize it, but once I became an online coach my message was restricted. I would say things in a way not to offend my religious friends & family. I was appeasing an audience who would NEVER pay me. In their eyes, the gifts I exhibited were a gift from God, not a service.
I still help women with personal, professional and spiritual issues, but the way I attract my ideal client is very different.
Part of understanding who your ideal client is has to do with this spiritual connection or bond you will feel with them. It is also about how liberated you feel to BE YOU!
Connecting with your potential clients isn’t about a perfectly crafted copy. It is about awethenticity; freely being you. By showing up and speaking their language you give permission to the next woman to be herself.
If you can’t get down to the core of yourself get ready to struggle to get in touch with your ideal client.
I am free now and I understand myself. I am a no holds barred kind of girl who naturally cusses. I am proud of myself and most of my clients like a woman with a Christian background who can understand their issues but isn’t ruled by religion.
Be honest is the real you showing up?
3 1016 hours ago
Just finished up this one. Interesting.
I don't see myself trying the full technique, but the basic premise is spot on. All you can do is ask questions and provide information. It's up to people to ultimately make their own decisions.
And the harder you push, the more most people resist. It's why we all find pushy sales emails repulsive and annoying. And why they lead to unsubscribes.
When I develop emails for my clients, I focus on telling the story of their brand. Because you can't force a customer to buy something. But you can beautifully tell them what you have to offer and let them make their own decisions.
1 1817 hours ago
“Er ging wat mis in mijn mailing”
Het zelf versturen van e-mailnieuwsbrieven of mailings, iedereen kan het. Ik vergelijk het nog wel eens met mijn auto. Deze is van 2018 en daar kan ik toch ook zelf wel het onderhoud van doen?! Per slot van rekening deed ik dat 30 jaar geleden ook.
De eerste reactie van de werkplaatschef is: Nee Frans, er is zoveel veranderd dat gaat niet meer. Er zijn computers nodig om de auto uit te lezen en zelfs het soort olie is van belang. (Ik hoorde dat er 6 soorten 5W30 beschikbaar zijn!) Dit voorbeeld geef ik ook als ik in gesprek ben over e-mailmarketing. Zo kreeg ik onlangs een mail binnen met daarin een hele lijst e-mailadressen van bedrijven. Deze stonden in de cc. Ik reageerde daarop dat dit niet zo slim was om te doen. Ook op het gebied van de AVG is het niet handig. Ik kreeg netjes een mail terug met de melding: “Er ging wat mis in de mailing, ik heb de e-mailadressen handmatig in de cc gezet i.p.v. in de bcc”. Daar gaat het dus mis!
Verstuur je mailing niet via outlook. Je ziet wat er kan gebeuren. Doe dit op een professionele wijze en voorkom dat mailadressen in verkeerde handen vallen!
Establishing a successful automated re-engagement campaign is a great way to keep your list healthy and get the most out of your email marketing activity. Learn how to create your campaign at the link in our bio. http://bit.ly/34n33J4
🤖 < 👩💼A (not so big) blogging and content writing secret: people don’t wanna hear from robots. They want to hear from real people!
An easy way to sound like a real live human being is to be more conversational in your writing. .
When thinking about being conversational, word choice matters a lot!
Here’s an example: 🤖🤖“A leading marketing and brand consulting agency deploying the power of multimodal communications to create groundbreaking media.” (BEP BOOP THIS IS ROBOT SPEEK)🤖🤖
OK, would you EVER really say those words out loud?
Changing it around to sound more human might look like: .
👩💼👩💼“Hi there! I design logos and branding images to make your brand memorable.” (YAY. Sounds like an actual human being, right?)👩💼👩💼
Simple changes to word choice can make a big difference in the impact of your words. Changes like…
❗Use interjections (YAY! Phew…)
❗Replace jargon with simple words or phrases
Where could you change up some words to sound more conversational in your messaging? Share in the comments!
Stop looking at other people who live the good life, commit to your improvement—and make it happen.
Follow these very simple actions:
1. COMMIT TO WORKING ON YOURSELF
Are you going to improve or stay the same?
No matter what you have achieved, you are at a certain point right now.
What you have achieved in the past is fine, but it doesn’t make a difference for the future.
The decision about what you will become is made each and every day.
2. MAKE A PLAN
Start with making a plan for simple and achievable goals. Like read a motivational book for 10 minutes every day. Exercise for 10 minutes every day. Learn and implement one new marketing tactic every week. Participate actively in a FB group of your interest every day.
3. TAKE ACTION.
All of the great ideas, without action are useless.
The key to turning dreams into reality is action.
Act on your dreams and ideas.
Stop looking at others who live the good life, wishing that you were as well, and instead commit to your improvement, develop a plan and take action.
Let me know what does it take FOR YOU to live your dreams out loud?
We hear this quite often, “But can you just create my campaigns for me” #health#instagram ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Well… surprise surprise - that’s exactly what Ampjar does! 🎉🙌 There is no need to outsource your email marketing when you’re a part of the Ampjar community. We automate your email newsletter creation, here’s how it works: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Sign up to a free 14 Day trial + connect your Instagram account
2️⃣ Head to our Campaign settings to set up your send frequency, your default button text, preview text, fonts, links etc.
3️⃣ Head to your Account settings to sync your other email marketing accounts like Mailchimp, Klaviyo, Constant Contact or Convert Kit.
4️⃣ Click Create Campaign - and we’ll automatically pull in your best-performing Instagram content and create a campaign for you.
5️⃣ Edit the campaign by reviewing text, call to action button text and links, add/remove images + send your campaign. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Voila! ✨ Ampjar set up, and your first campaign sent within 30 minutes! #signmeup#ok 😂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Get your free trial here: https://hq.ampjar.com/register
2 2122 October, 2019
Hello 👋 Everyone
Let’s start a discussion 💭
Social Media Marketing, SEO, SEM, Content, Affiliate, Digital Marketing... there are so many different types! Which one do you prefer and why? 🤔
Follow & tag @brandet_advertising
Visit : www.brandetadvertising.com
I’m SO insecure about my writing sometimes.🙊.
In fact, last week I was thinking to myself, “what are you doing?! You’re not a writer. You’re a stylist!! Are you crazy??”.
The minute I was in freak out mode, I got three sweet messages about my weekly emails:.
“I'm just amazed at the intriguing style of writing you have developed. It's like I can't wait to read the articles you send me, I would say your writing classes are really working.”.
Ok, that one was from my Mom! To be fair, she’s very honest and wouldn’t give me a compliment if she didn’t really really really mean it! My mom knows how hard I’ve been working on my copy for my business especially after I enrolled in The Copy Cure two years ago. It’s an online course that taught me how to connect by using my words. I’m learning that using my words builds trust and likability AND it’s a way to convert followers into customers.
And another one: “You are killing it with the emails!!! .
Dang, that felt good to hear too!💃🏻.
Last one: “I’m liking your emails. Leveling up!!!”.
I mean c’mon! Thank you universe for the exact encouragement right when I needed it.🙏🏻.
Why am I telling you this my friend?
Because if I can inspire you, entertain you, make you laugh, distract you from a stressful day, or get you jazzed up, then I tell myself, “just do it! Just post it! Just write it and hit send!” If just one person has a better day because of what I wrote, I feel like I've accomplished my goal.
Question friend: Have you gone out on a limb aka wayyy out of your comfort zone in the past and thought you were taking crazy pills in doing so?? It would tickle me fancy to hear about it! 👌🏻Respond in the comments below and enlighten me...xoxo
13 3522 October, 2019
Does hearing there's only a couple months left in this decade make your chest feel tight? ⠀
What if, instead, you looked at everything that you accomplished this year?⠀
I tried this, and man, am I proud of myself. I bet, you'd be pretty stinking proud of yourself as well. 🌞 ⠀
Sending you a virtual high five, because you deserve it!! 🙏 👯
12 5422 October, 2019
For decades, psychologists have studied how long-term, meaningful goals develop over the span of our lives. The goals that foster a sense of purpose are ones that can potentially change the lives of other people, like launching an organization, researching disease, or teaching kids to rea
Landing pages are great and I love using them. However, there's a new way that requires no landing page or website to start building an email list! 👨🏻💻 For more training on this, click the link in my bio @fredlamofficial
Find out more about this and comment below on what you think!
Let me tell you a true story... When I first started making YouTube videos, we used my phone camera, a chair and a stack of books to prop it up because we didn't have a tripod at the time, and my husband stood behind the camera holding a lamp with no lampshade for lighting.
If you look back to the early days of my YouTube channel you can see what that looked like! 😬
I share this story with you because this is a proof that you can make quality videos on a bootstrap budget. 😃