When I think of consistency in #marketing , I don’t just think about how often I post to all of my #socialmedia pages.🤔 There’s more to it...
I think about who my target audience is, if if my current #marketingstrategy is reaching them, and if I am seeing a return on my investment.👌🏾
I look for holes 🕳 in my strategy, and I often ask myself if I am creating an #omnichannel experience for borrowers, and referral partners because in the #mortgage and #realestate industries our clientele is double sided.
Our #content has to be customized to which part of that clientele we are marketing to, it needs to be seamless, and yet still remain consistent with our branding and company’s #branding . We have to nurture our #homebuyer leads/ borrower leads, and each other.💯
The next time you think about consistency, take it a step further than your social media channels, and think about your crm system, and your follow up game. Think about the traditional marketing methods that compliment your #digtialmarketing efforts, and develop a consistent strategy that works for you.👍🏾
As a #realestateagent or #mortgageloanoriginator , how do you stay consistent with your marketing?
29 August, 2019
This product uses the Instagram API but is not endorsed or certified by Instagram. All Instagram™ logos and trademarks displayed on this application are property of Instagram