Today, I got to experience a little bit of magic ✨ - the @magicleap One, that is.⠀
Up until this point, I've mostly been dabbling with the Vive Pro and Oculus Quest, but since my aim is to utilize immersive technology for dance, I started to wonder which existing device might be best for this application. AR isn't something I've gotten to explore much yet, but I can already see some unique advantages it might have over a fully immersive VR HMD.⠀
The Magic Leap One's computing power comes from a wearable pack that clips onto your pants pocket, rather than housing its computing power on the headset. This makes Magic Leap One's headset much lighter in comparison to other HMD's. The obvious advantage of this is less fatigue/strain on your neck which may allow for more dynamic head movements. In addition, since the computing power attaches to your pocket, it offers the same freedom of movement as a standalone device, such as the Oculus Quest.⠀
An interesting challenge with fully immersive VR headsets is that you can't see yourself. Dancers often rely on visual feedback in order to judge whether a movement is correct. The Magic Leap One's headset is somewhat like wearing sunglasses indoors. You can still see your surroundings, which allows users to keep that visual feedback intact.⠀
Stopover 🛑 no 6: Airbnb Headquarters. Met the 2x product managers Victoria Ku and Jennifer Yun from Payments Team. We sat down for a session on “Scaling Commerce Products at Airbnb” where they shared with us their tenure at Airbnb, favourite travel hack (bring a scarf wherever you go!), their favourite currency, what everyone should own (oculus!) and what they last googled. It was fun and insightful to learn how they tackled challenges #scalinggrowth while creating a #seamlesscohesive#userexperience and solving #datachallenges using insights for #datadrivendecisions when rolling out new products and reinventing the wheel on Airbnb platforms. They also gave us an in-depth walkthrough and #design#philosophy behind #airbnb Quickpay’s consistent purchase experience and compliance benefits.
Mobile apps have positioned themselves as the new-age marketing tools that help in launching a product or a company in the market, creating awareness, converting leads into business, engaging customers and creating a loyal customer and client base.
This is an idea I had for a mobile app! It’s called staycation. It sends you tasks that force you to explore your location. As you complete them, you level up but also just get to know more about the town/area you’re in.
¿Ya viste el nuevo capítulo de Los Martes son de UX? 💥 En este nuevo capítulo conversamos con parte del equipo IDA sobre #seguridad y #confianza en el diseño UX.
Andrea Zamora @negracuriche, Dir. General de IDA, junto a Camila Cordero, UX Content del equipo, entregan recomendaciones para crear experiencias digitales más seguras.
Ve el capítulo completo en el link de nuestro perfil. Además, puedes seguirnos en #YouTube ⏯ y escucharnos en #Spotify .
0 133 hours ago
CSS - Moving the placeholder down with the user input
Let me know in the comments below if you have a better approach 👇🏻 #100daysofcode Day 11/100
Feeling You Co., an upcoming clothing, needed a new website, we delivered. @FeelingYouCo needed a website design which allowed their customers to easily access everything on their website and have a variety of feature, to which, we did just that. Check it out for yourself now at FeelingYou.co (Link in their profile bio) 🔥
| Yahoo-->Tumblr-->Wordpress |
$3MLN di dollari è il costo di acquisizione della piattaforma di microblogging.
Perché è interessante?
Perché Yahoo 6 anni fa comprò la stessa piattaforma per $1,1MLD😱
Non è la prima 'svista' aziendale:
-1998 rifiuta l'acquisto di Google per $1MLN.
-2002 offre $3MLD a Google che rilancia a $5eMLD e l'affare sfuma ancora.
-2008 Microsoft offre $40MLD a Yahoo che ovviamente rifiuta.
-2016 Yahoo viene venduto a Verizon per $4MLD, ovvero 36 in meno rispetto all'offerta di Bill Gates.
È fondamentale avere una visione a 360° dei mercati e soprattutto capire IN TEMPO di cosa ha bisogno il consumatore. Lungimiranza!
9 startup su 10 non superano i primi 3 anni di vita!
È vero, molti dei più grandi imprenditori al mondo hanno storie di fallimenti alle spalle. Ma oggi lanciarsi troppo facilmente in progetti può essere pericoloso se non lo fai con criterio. "Non voglio capi" "Ho l'idea del secolo" "Voglio fare i soldi". Ecco troppo spesso bastano queste affermazioni ad avviare nuove realtà.
Fare un'analisi giusta e completa in modo ricorrente fa emergere fattori di rischio che possono predire il fallimento in tempo, aggiustando il tiro!
Es-->Quella persona è l'unica che sa fare questa cosa in azienda? Male! Se dall'oggi al domani non ci fosse più che faresti?!! Non trascurare MAI i dettagli, ricorda che prevenire è meglio che curare anche per un business!
Non essere 'Blockbusterizzato'!!
Blockbuster aveva 9000 negozi in tutto il mondo. Oggi ne resta solamente 1.
Sono tanti i motivi di questo crollo ma tra i principali sicuramente c'è quello di non aver capito il mercato in cui si trovava e il proprio target.
Il CEO di Blockbuster infatti dichiarava che il competitor principale fosse Wallmart (che aveva altrettanti negozi fisici) e non Netflix (che non ne possedeva nemmeno uno) ma che anni dopo contribuì al crollo del colosso!
Domandatevi sempre in quale mercato vi trovate e chi sono REALMENTE i vostri competitor!
Sembra scontato, ma è più frequente di quanto crediate.
Stop charging what you’re worth! .
How do you price your services? What was the worst business advice you've ever received?
Here are some pieces of popular advice related to PRICING, especially given to freelancers and creatives. Unpopular opinion: these won't help you! - "You can't put a price on art!" - "Charge what you're worth"
No wonder creatives struggle so much when selling their services and products. How can you even quantify what you're worth? I don't know about you, but I'm priceless! On the other hand, yes, you can (and should) price your work.
There's a whole pricing strategy that needs to be considered and that has nothing to do with what you're worth. Factors like your target audience, market demand, oh... and how about making sure your business and lifestyle are sustainable!
Most likely you'll need to iterate a lot on the pricing and offers that best suit your customer needs and own business.
Here are some Instagram accounts that provide great advice about pricing strategy, business and more: @morejanda @mizko @thechrisdo @usepitchproof @melindalivsey & many more so please tag more!
How do you price your services? What is your biggest challenge? .
** You can now apply for a free UX session with me, go to ana-santos.com/free-ux-coaching-session and good luck **
76 1,25311 October, 2019
You shouldn’t have randomly positioned elements in your designs.🤞
📚 Free eBook -> Link in Bio
💼Case study #6 Furniture e-commerce challenge
«Zento» is an online furniture line (by @diversoestudio ) producing stylish, trendy and affordable products for young couples, students or modern families in Mexico
🛒Product: Furniture E-commerce
🗄Type: Landing page design
🎯Goal: Market product fit (with UX process)
📆 Year: February 2019 - July 2019
🗂 Project scope:
📍Client interview and strategy
📍Primary research (surveys + user testing)
📍User journeys + Job Stories
📍Design brief and criteria
📍Conceptualizing (Design ideas canvas)
📍Technical feasibility analysis
📍Basic usability testing
As a furniture store online, we figured out that our main challenge was a lack of product «touch». Users go online to read about the product, but do not buy it until visiting store. The issue is: the brand wants to be online only. Thus, the project goal was to create a maximum emerging, personalized and human experience
🛑Design ideas canva
For e-commerce projects, user journeys are almost always the same. What was critical for us is to consider each page as a separate story that meets target user expectations and predicts the fears. The goal of Design canvas was to brainstorm ideas for each page based on the «Job stories» that would progressively convince, emerge and convert users into a customers
➡️Log in using Pinterest (save and share)
➡️360° product panoramas
➡️AR support (in the future)
➡️Whatsapp live support
➡️Hyper zooms on materials
➡️Slo-mo High quality videos
➡️Insta customer stories
➡️Free samples gifts
➡️Product Production videos
➡️Accent on details
3️⃣Success rate measurements and analysis
❓Do you often work with e-commerce projects?
What are your typical challenges? #cases_anfisign#designcase#casestudy#uxdesigncase#designproject#casestudy#uxcase#challenge#ux#uxdesign#userexperience#designer#ui#uxprocess#ux101#productdesign#designproject#dribbble#uxd#designthinking#portfolio
61 1,20415 October, 2019
An easy one for today. Are you using drop shadow effect a lot in your designs? I noticed that the trend is going away and personally I’m trying to avoid using it in most of the designs. •
Button drop shadow
Don’t over use the drop shadow effect and it’ll help avoid very busy, noisy design. But if you chosen to use it — try to make the shadow very subtle, by using darker version of base color (not pure black)
⚠️ This post and the information it contains is solely for educational purposes. It should not be taken into consideration as part of any design research.
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